On July 1, 2012, Deborah Fulsang launched The Whale & The Rose, an online destination devoted to fragrance. The beautifully designed site offers fresh, daily engaging content on news, trends, celebrity buzz and tips—not to mention inspiring quotes and videos—plus eye candy and escapism. All related to fragrance, from the latest to the greatest, from Justin Bieber’s hot-topic Someday to Guerlain’s iconic Shalimar.

The Whale & The Rose is for those whose style is defined not just by the clothes they wear and the food they eat, but by the fragrance they spritz. It’s for those who don’t feel dressed without their chosen scent. It is for fans of perfume and pop culture alike.

Check it out and tell us what you think! Get your fragrance fix at www.TheWhaleandTheRose.com and follow us on Twitter, @TheWhaleTheRose